How to create a Company LinkedIn page
Have you already created a very professional business page for your company? It is possible that you might have made one years ago in an effort to get in touch with other businesses. However, in 2017 LinkedIn introduced a new official Company LinkedIn Page system that is integrated with the LinkedIn Network. This unlocked new features such as the Showcase pages and Advertising which goes a long way to extend your B2B interactions.
Just as technology continues to evolve, we must familiarize ourselves with the new tools made available to us. LinkedIn is almost a free direct opportunity to get your website ranked on Google for your business name. It would be a big Digital Marketing mistake to miss out on something like this.
By following these simple steps you could be on your way to integrating your business with LinkedIn and improve the inbound marketing of your business.
Where to Start Creating LinkedIn Company Page?
We will be doing this with the assumption that you have at least created your own LinkedIn Account and have verified it through your e-mail.
When you first login to your account you will usually be taken to your personal page. From here you can navigate to the right hand corner of your screen and click into the “Business services”. This will open up the menu for everything that you can do related to the business aspect of LinkedIn, this could range from setting up your ads to creating your official LinkedIn page.
Here will can begin the creation of your official company LinkedIn page.
Naming Your LinkedIn Company Page
When you have setup the initial LinkedIn page each detail you add about your company goes a long way in building your brand. As LinkedIn ranks high in Google’s search algorithm, it gives your brand an additional visibility boost for almost no cost.
Be sure to provide clear information about your industry and the proper characterization. It will help people navigate to your brand within the LinkedIn ecosystem.
Including your main office and branch locations, business times, etc will also allow both potential business connections and job seekers to gain direct access your physical stores.
LinkedIn Showcase Pages
Here’s a tip for larger companies, using LinkedIn Showcase Pages that will allow you to grow a hyper focused audience in an even more effective way. Using LinkedIn’s Showcase pages, you can share a specific range or category of products. After setting up your initial company page, you should include a specific series of your products into these Showcase pages to grow relevant followers.
There you have it! You would have successfully updated your LinkedIn Company Profile into its more professional form. Remember that this is merely the first step towards establishing yourself in the network. Constantly engaging your audiences with content that helps establish you as the authority on the topic and builds a following. We’re in an era where content is king.
Frequently Asked Questions
Why should we make a company LinkedIn page?
A simple Google search of established local brands would show you that it improves the visibility of your brand. By setting up a LinkedIn Page, you introduce your brand into a professional space where relevant industries maybe get more information on what your brand or company is about.
How does making a company LinkedIn page help my business?
By placing your company in the professional space on LinkedIn, you can connect your various employees and associates with the brand to establish themselves as ambassadors of your company. This lends credibility to the
When should I create a LinkedIn Showcase page?
The best time to create these Showcase pages is when you have a brand with a few different series of products. When each series has a unique customer or audience base, it is the perfect time to set up a showcase page for that series of products. This allows you to share the relevant content to the appropriate audiences without unnecessary overlapping.